Privacy Policy


This is the privacy policy of In this document, “we”, “our”, or “us” refer to

Our registered office is at Lytchett House, 13 Freeland Park, Wareham Road, Poole, Dorset, BH16 6FA.


This privacy policy aims to inform you about how we collect and process any information that we collect from you or that you provide us. It covers information that could identify you (“personal information”) and information that could not. In the context of the law and this policy, “process” means collect, store, transfer, use, or otherwise act on information. It tells you about your privacy rights and how the law protects you.

We are committed to protecting your privacy and the confidentiality of your personal information. Our policy is not just an exercise in complying with the law but a continuation of our respect for you and your personal information.

We undertake to preserve the confidentiality of all information you provide to us and hope that you reciprocate.

Our policy complies with the Data Protection Act 2018 (Act), accordingly incorporating the EU General Data Protection Regulation (GDPR).

The law requires us to tell you about your rights and our obligations to you regarding the processing and controlling your personal data. We do this now by requesting that you read the information provided at

Except as set out below, we do not share, sell, or disclose to a third party any information collected through our website.


We may collect, use, store, and transfer different kinds of personal data about you, depending on the service you use. We have collated these into groups as follows:

  • Your Identity: Includes information such as first name, last name, title, and other identifiers you may have provided.
  • Your Contact Information: Includes email address, telephone numbers, and any other information you have given to us for the purpose of communication or meeting.
  • Transaction Data: Includes details about payments or communications to and from you and information about products and services you have purchased from us.
  • Technical Data: Includes your internet protocol (IP) address, browser type and version, time zone setting, location, browser plug-in types and versions, operating system, and platform, and other technology on the devices you use to access this website.
  • Your Profile Data: Includes information such as your username and password, purchases or orders made by you, your interests, preferences, feedback, and survey responses.
  • Marketing Data: Includes your preferences in receiving marketing from us, communication preferences, responses, and actions in relation to your use of our services.
  • Anonymous Data: We may aggregate anonymous data, such as statistical or demographic data, for business purposes. Anonymous data is data that does not identify you as an individual. Aggregated data may be derived from your personal data but is not considered personal information in law because it does not reveal your identity. For example, we may aggregate profile data to assess interest in a product or service. However, if we combine or connect aggregated data with your personal information so that it can identify you in any way, we treat the combined data as personal information, and it will be used in accordance with this privacy policy.
  • Financial Data: This data may be collected if you purchase some of our services (e.g., Coaching). This may, for example, include asset allocations, or funds and securities you hold., and any other information that you choose to disclose. You may choose to provide relative figures, without disclosing the absolute amounts in your portfolio currency.


The law requires us to determine under which of six defined bases we process different categories of your personal information and to notify you of the basis for each category.

  • Contractual Obligation: When you create an account on our website, buy a product or service from us, or otherwise agree to our terms and conditions, a contract is formed between you and us. In order to carry out our obligations under that contract, we must process the information you give us. We may use it to:
  • Verify your identity for security purposes.
  • Provide you with our services.
  • Provide you with suggestions on services and how to obtain the most from using our website.
  • Process your payment.
  • Comply with our legal obligation.
  • Diagnose problems with our website and improve our customer service.

We process this information on the basis that there is a contract between us or that you have requested we use the information before we enter into a legal contract. We shall continue to process this information until the contract between us ends or is terminated by either party under the terms of the contract.

  • Consent: Through certain actions when otherwise there is no contractual relationship between us, such as when you browse our website or ask us to provide you with more information about our business, including our products and services, you provide your consent to us to process information that may be personal information. Wherever possible, we aim to obtain your explicit consent to process this information, for example, by asking you to agree to our use of cookies. We continue to process your information on this basis until you withdraw your consent, or it can be reasonably assumed that your consent no longer exists. You may withdraw your consent at any time by instructing us at [email protected]. However, if you do so, you may not be able to use our website or our services further.
  • Legitimate Interests: We may process information on the basis that there is a legitimate interest, either to you or to us, in doing so. Where we process your information on this basis, do after having given careful consideration:
    • Whether the same objective could be achieved through other means.
    • Whether processing (or not processing) might cause you harm.
    • Whether you would expect us to process your data, and whether you would, in the round, consider it reasonable to do so.

For example, we may process your data on this basis for the purposes of:

  • Record-keeping for the proper and necessary administration of our business.
  • Responding to unsolicited communication from you to which we believe you would expect a response.
  • Protecting and asserting the legal rights of any party.
  • Insuring against or obtaining professional advice required to manage organisational risk.
  • Protecting your interests where we believe we have a duty to do so.
  • Legal Obligation: Sometimes, we must process your information to comply with a statutory obligation. For example, we may be required to give information to legal authorities if they request it or have the proper authorisation, such as a search warrant or court order. This may include your personal information.


Complaints Regarding Content on Our Website:

If you complain about any of the content on our website, we shall investigate your complaint. If we feel it is justified or if we believe the law requires us to do so, we shall remove the content while we investigate.

Free Speech is a fundamental right, so we have to make a judgment as to whose right will be obstructed. If we think your complaint is vexatious or without any basis, we shall not correspond with you about it.

Information Relating to Your Method of Payment:

Payment information is never taken by us or transferred to us either through our website or otherwise. Our employees and contractors never have access to it.

At the point of payment, you are transferred to a secure page on the website. That page may be branded to look like a page on our website, but it is not controlled by us.

Communicating with Us:

When you contact us, whether by telephone, through our website, or by e-mail, we collect the data you have given to us to reply with the information you need.

We record your request and our reply to increase the efficiency of our business. We keep personally identifiable information associated with your message, such as your name and email address, to be able to track our communications with you and provide a high-quality service.


When we receive a complaint, we record all the information you have given to us. We will use that information to resolve your complaint. We may also compile statistics showing information obtained from this source to assess the level of service we provide, but not in a way that could identify you or any other person.



Cookies are small text files that are placed on your computer’s hard drive by your web browser when you visit any website. They allow information gathered on one web page to be stored until it is needed for use on another, allowing a website to provide you with a personalized experience and the website owner with statistics about how you use the website so that it can be improved.

Some cookies may last for a defined period, such as one day or until you close your browser. Others last indefinitely. Your web browser should allow you to delete any you choose. It also should allow you to prevent or limit their use.

Our website uses cookies. They are placed by software that operates on our servers and by software operated by third parties whose services we use.

We use the following types of cookies:

  • Strictly Necessary Cookies: These cookies are essential for the operation of our website. They allow you to browse our website and use its features.
  • Performance Cookies: These cookies collect information about how you use our website, such as the pages you visit and the links you click. This information is used to improve our website and to make it more user-friendly.
  • Targeting Cookies: These cookies are used to track your browsing habits so that we can show you advertising that is relevant to your interests.

When you first visit our website, we ask you whether you wish us to use cookies. If you choose not to accept them, we shall not use them for your visit except to record that you have not consented to their use for any other purpose.

If you choose not to use cookies or you prevent their use through your browser settings, you will not be able to use all the functionality of our website.

We use cookies in the following ways:

  • To track how you use our website.
  • To record whether you have seen specific messages we display on our website.
  • To keep you signed on our site.
  • To record your answers to surveys and questionnaires on our site while you complete them.


We use third-party services to provide some of the features of our website. These third-party services may collect your personal information. For example, we use Google Analytics to track website traffic. Google Analytics collects information about the pages you visit on our website, the links you click, and the search terms you use. This information is used to improve our website and to make it more user-friendly.

We use the following third-party services:

  • Google Analytics: We use Google Analytics to track website traffic. Google Analytics collects information about the pages you visit on our website, the links you click, and the search terms you use. This information is used to improve our website and to make it more user-friendly.
  • Newsletter Service: We use a dedicated third-party service to deliver our marketing communications. It collects your email address. This information is used to send you marketing communications that are relevant to your interests.
  • Form Processing Software: We use a dedicated third-party service to process the forms on our website. It collects your email address and other information you choose to provide in the form. This information is used to process your form submission and any service and/or product you wish to purchase.
  • Payment Processing Service: We use a dedicated third-party service to process your payments. Stripe collects your credit card number and billing address. This information is used to process your payments and to prevent fraud.

We will not share your personal information with third-party services unless you have given us your consent. You can revoke your consent at any time by contacting us at [email protected].


Requests by your web browser to our servers for web pages and other content on our website are recorded.

We record information such as your geographical location, your Internet service provider, and your IP address. We also record information about the software you are using to browse our website, such as the type of computer or device and the screen resolution.

We use this information in the aggregate to assess the popularity of the webpages on our website and how we perform in providing content to you.

If combined with other information we know about you from previous visits, the data could possibly be used to identify you personally, even if you are not signed into our website.


Information We Obtain from Third Parties

Although we do not disclose your personal information to any third party (except as set out in this policy), we sometimes receive data that is indirectly made up of your personal information from third parties whose services we use.

No such information is personally identifiable to you.

Where Your Information Is Processed

Your personal data collected by may be stored and processed in your region, or in any other country where we or our service providers have facilities.

We make it a business priority to process the vast majority of information in the European Economic Area (EEA) or UK, with minor exceptions.

Currently, our server and primary data storage facilities, such as backups, are located in the UK. We ensure that the data is protected in accordance with this Privacy Policy and applicable data protection laws, including the European Union’s General Data Protection Regulation (GDPR).

The only notable exception is the Form Processing Software, which is located in the US.

This software is a cloud-based email delivery service that assists businesses in sending transactional and marketing emails. When it comes to the storage of information processed in emails sent through their services, they may temporarily store email content and related information, such as email addresses, names, and any other personal data included in the forms, primarily for the purposes of delivering the emails, troubleshooting, maintaining email logs, and ensuring service quality and security.

This service is not typically a long-term storage solution for any content. This provider has measures and policies in place for data retention and deletion in accordance with privacy regulations like the GDPR.


Your Duty to Inform Us of Changes

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes.

Access to Your Personal Information

You may review or update personally identifiable information we hold about you by emailing [email protected].

After receiving the request, we will tell you when we expect to provide you with the information, and whether we require any fee for providing it to you.

Removal of Your Information

If you wish us to remove personally identifiable information from our website, you should contact us to make your request. This may limit the service we can provide to you.

Verification of Your Information

When we receive any request to access, edit, or delete personally identifiable information, we shall first take reasonable steps to verify your identity before granting you access or otherwise taking any action. This is important to safeguard your information.


Links to Other Websites

We may at times supply links to external websites, but we have no control over how these websites use data should you choose to access them. Therefore, this privacy policy does not extend to such websites, and we advise you to read the privacy policy of other websites prior to using them.

Use of Site by Children

We do not sell products or provide services for purchase by children, nor do we intentionally market to children.

Encryption of Data Sent Between Us

We use Secure Sockets Layer (SSL) certificates to verify our identity in your browser and to encrypt any data you give us.

Whenever information is transferred between us, you can check that it is done using SSL by looking for a closed padlock symbol or other trust mark in your browser’s URL bar or toolbar.

How You Can Complain

If you are not happy with our privacy policy or if you have any complaints, please contact us at [email protected].

If a dispute is not settled, then we hope you will agree to attempt to resolve it by engaging in good faith with us in a process of mediation or arbitration.

If you are in any way dissatisfied with how we process your personal information, you have a right to lodge a complaint with the Information Commissioner’s Office (ICO). This can be done at We would, however, appreciate the opportunity to talk to you about your concern before you approach the ICO.

Retention Period for Personal Data

Except as otherwise mentioned in this privacy policy, we keep your personal information only for as long as required by us:

  • To provide you with the services you have requested.
  • To comply with other laws, including for the period demanded by our tax authorities.
  • To support a claim or defence in court.

Disposal of Personal Information

We will dispose of your personal information by securely deleting it from our systems. We will not sell or share your personal information with third parties.

Compliance with the Law

Our privacy policy has been compiled to comply with the law of every country or legal jurisdiction in which we aim to do business. If you think it fails to satisfy the law of your jurisdiction, we would like to hear from you.

However, ultimately, it is your choice as to whether you wish to use our website.

Review of This Privacy Policy

We aim to review this policy at least once a year to ensure that it is still aligned with our services and the applicable law. We may update this privacy policy from time to time as necessary. The terms that apply to you are those posted here on our website on the day you use our website. We advise you to print a copy for your records.

If you have any questions regarding our privacy policy, please contact us at [email protected].

This privacy policy was last updated on 16/10/2023.