The Long Game - Historical Market Returns and 2023 Expectations

Today's Pain, Tomorrow's Gain
It’s the humbling time of the year to acknowledge the limits of our ability to predict markets and amend our financial plans for 2023.
2022 reminded us that trees don’t grow to the sky.
But for Bonds or Equities, today’s losses mean higher returns tomorrow.
The past decade also became representative of reasonable long-term investing expectations.
Since 2013, World Equities have gained over 185% and returned 6.4% annually.
What about undervalued sectors?
International Stocks and Small Caps look attractive, but while this is great for learning, remember the game’s rules and try to remain forecast-free.
WHAT ARE THE BEST PERFORMERS OF THE PAST DECADE?
performance OF POPULAR FUNDS & 10-year CUMULATIVE RETURN

2022 Stock Market Highlights
- With Inflation of 8-11% across Europe and the US, the 2022 returns need to be taken with a pinch of salt.
- The 60/40 Portfolio had one of the worst years at c. -23% (in Real USD). Its 2008 real return was -18%.
- Gold price was stable, despite high inflation. Higher real interest rates didn’t help. Yes, Investing is hard.
- Yet again, a stronger USD mitigated Europeans’ losses. EUR is down 7% YTD, while GBP lost 12%.
- World Equity ETFs lost c. 18% in USD. But for Europeans the loss is 12%, while for UK investors it’s only 9%.
- From Aug’20 to Oct’22, Long-term Treasuries experienced a record drawdown of -40%, triggered by the most aggressive FED hikes in history.
- Dividend Investors had a great year. Now, more than ever, it may be even more challenging to convince them that this strategy is not superior but merely a reflection of risk factors.
- Value Stocks, certain Trend-Following ETFs and Alternatives outperformed.
WHAT ARE THE WORST PERFORMERS OF 2022?
SELECT Volatile MARKETS
- S&P 500’s drop of 19% hides steep declines beneath the surface led by Tesla -70% or Amazon -50%. TikTok or OpenAI challenged businesses like Meta -65%, or Google -38%.
- As the tide went out, speculative market participants were seen swimming naked. The darling of the bull run – ARKK ETF – dropped 69%. Coinbase lost 85% and GameStop 50%.
- Bitcoin trades lower than a couple of years ago after losing 65% this year. Bitcoin’s Market Cap is now 5% of Gold’s.
- Crypto Industry’s Market Cap dropped by $2 trillion from its peak, including FTX and Terra, for which $30 billion were wipeout in a record 24 hours.
- But Blockchain is here to stay. One hundred fourteen nations currently consider some form of Central Bank Digital Currency.
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- Licence to Yield – Which Bond ETFs for your goals? How do price change? Should you hedge currencies?
- Don’t get fooled by Wall Street – ESG Ratings are not designed to protect the planet. Adjusted for risk, ESG ETFs will also inevitably underperform. So how can you invest Sustainably?
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- Get Rich, Slowly but Surely – We designed Equity ETF selection frameworks and then picked the best funds in each category, so you don’t have to.
- Become a Passive Investing Ninja – Have no mercy for Financial Institutions. Cut TERs, Taxes, FX Fees and Invisible Costs.
- Licence to Yield – Which Bond ETFs for your goals? How do prices change? Should you hedge currencies?
- Don’t get fooled by Wall Street – ESG Ratings are not designed to protect the planet. Adjusted for risk, ESG ETFs will also inevitably underperform. So how can you invest Sustainably?
WHAT WERE BEST RISK-ADJUSTED PERFORMERS?
Risk and Returns OVER 20-Years

Why you Need to look beyond historical Risk
It’s helpful to look at the risk-adjusted returns.
But it’s even more important to tailor portfolio risks to your circumstances:
- Hedge Your Unique Risks – Standard deviation has a lot of limits, but at least provides ballpark annual declines. Most importantly, choose assets depending on your situation and exposure to your unique life risks (e.g. cyclical job, being near retirement).
- Protect Your Downside – Treasuries exhibited historical volatility, but Standard Deviation doesn’t tell the whole story. Bonds hedged nicely during both GFC and COVID-19 downturns.
- Don’t look (too much) in the rearview mirror – US Stocks remained the best historical risk-adjusted asset class. Most back-testing tools frequently overweight them in portfolios. But remember, history doesn’t crawl. It leaps.
- Think long-term – For example, don’t exclude European and Japanese Stocks, which have the highest dividend premium of 2% vs. the US in 20 years. It may contribute to outperformance, especially if the USD weakens. Look how International Stocks caught up in the past.
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Most coaching participants come from the EU or the UK.
But we have consistent demand from all around the world. We provided coaching sessions to individual investors stretching from Argentina to New Zealand, or Guatemala to Japan.
A significant part of our clients are professionals in the Tech sector, Lawyers or Doctors that want to avoid costly mistakes when investing.
We also coach 25-30 year old young professionals that want to maximise assets for early retirement. We also have a large group of entrepreneurs that e.g. receive large lump sums after selling their company and want to invest it in financial markets. We speak to Crypto millionaires that want to reduce their risks.
Finally, some of our coaching clients are in their 40s or 50s and want to set up customised, income-producing portfolios or create Bond ladders for their retirement.
Most of the coached investors are in the 25–60 year old range.
Yes, some of our coaching clients have shared reviews on Google.
Some considerations are included below. For more details, consult your regulator’s website.
A financial coach is:
- Trained but not regulated
- Skilled at reviewing your overall financial situation and goals
- Able to help you develop a financial plan to achieve those goals
- Happy to discuss the pros and cons of various financial products but can’t recommend a specific one for you
- Comfortable working with anyone, whatever their situation
- Going to charge for their time
A financial adviser is:
- Regulated and authorised by the regulator to recommend specific products to clients or is independent and able to offer ‘whole of market’ solutions
- Often, going to charge an annual management fee, typically 1-2% of their client’s assets with initial fees on top.
We are proud to say that our coaching service has empowered a number of clients to reconsider their financial advisers’ offerings. From our clients’ feedback, in a number of cases, clients were overcharged, and offered unsuitable products, often due to conflicts of interest. However, this is not a rule. The best choice between a financial coach and adviser depends on an individual’s unique circumstances, including their financial literacy, time availability, comfort with managing their finances, and complexity of their financial situation.
Beginners often ask us:
- How do I reach my goals – What investments do I need to take into consideration for e.g. Taking a Sabbatical, buying a House or saving for Early Retirement?
- When should I invest – I fear that investing a lump sum in this market may have a negative impact on my returns. How can timing of buying ETFs affect my performance?
- How do I Invest – What are the pro and cons of investing with a Bank? Why should I diversify brokers?
- What should I consider investing in – What are some risks of portfolio diversifiers like Gold or Crypto?
- Avoiding Extra Costs – I have shortlisted a few ETFs, can you help me to compare them before I decide which one to buy?
- Benchmarking – What are educated investors doing in a similar situation to mine?
We are flexible. For example, answering some of these questions could help you avoid very costly mistakes:
- Challenging My Portfolio – Here is my portfolio – what am I missing? What could derail my strategy?
- Accelerating My Understanding – What are inflation linked Bonds? How are they different to Nominal Bond ETFs? What makes them outperform? Why do some investors add small cap value stocks to their portfolios? I want to exclude Tobacco companies from my portfolio – what are my options? What is Factor Investing?
- Simplifying Portfolio Maintenance – How can I diversify my investments? What is historically highly correlated so that I can consider removing it to keep my portfolio simple? How do I perform rebalancing? Does frequency matter?
- Reducing Risks – I want to understand the risks of investments – what are the different measures and how does it impact me? What are the risks of different types of brokerage accounts?
- Understanding the Impact of Recent Events – How do recent events impact my portfolio? What can I do to protect my savings from shocks?
- Investing Goals – I am investing for a specific goal e.g. Early Retirement, what is the research saying about e.g. the amount I need to have accumulated, how much can I withdraw annually? What are some calculators available and how to run them? What are the assumptions/shortcomings of these models?
- Comparing Equivalent ETFs – I have certain constraints in my tax-wrapper and can only select certain funds (e.g. I live in France and limited to specific synthetic ETFs). Which ETF characteristics should I pay attention to?
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We Help You Avoid Costly Investing Mistakes.
Sometimes individual sessions are very helpful to get past your investing concerns. Our readers asked us to create coaching sessions. And we’re proud to say, that some of them even ditched their Financial Advisors, after experiencing the value we provide.
Most coaching participants come from the EU or the UK.
But we have consistent demand from all around the world. We provided coaching sessions to individual investors stretching from Argentina to New Zealand, or Guatemala to Japan.
A significant part of our clients are professionals in the Tech sector, Lawyers or Doctors that want to avoid costly mistakes when investing.
We also coach 25-30 year old young professionals that want to maximise assets for early retirement. We also have a large group of entrepreneurs that e.g. receive large lump sums after selling their company and want to invest it in financial markets. We speak to Crypto millionaires that want to reduce their risks.
Finally, some of our coaching clients are in their 40s or 50s and want to set up customised, income-producing portfolios or create Bond ladders for their retirement.
Most of the coached investors are in the 25–60 year old range.
Yes, some of our coaching clients have shared reviews on Google.
Some considerations are included below. For more details, consult your regulator’s website.
A financial coach is:
- Trained but not regulated
- Skilled at reviewing your overall financial situation and goals
- Able to help you develop a financial plan to achieve those goals
- Happy to discuss the pros and cons of various financial products but can’t recommend a specific one for you
- Comfortable working with anyone, whatever their situation
- Going to charge for their time
A financial adviser is:
- Regulated and authorised by the regulator to recommend specific products to clients or is independent and able to offer ‘whole of market’ solutions
- Often, going to charge an annual management fee, typically 1-2% of their client’s assets with initial fees on top.
We are proud to say that our coaching service has empowered a number of clients to reconsider their financial advisers’ offerings. From our clients’ feedback, in a number of cases, clients were overcharged, and offered unsuitable products, often due to conflicts of interest. However, this is not a rule. The best choice between a financial coach and adviser depends on an individual’s unique circumstances, including their financial literacy, time availability, comfort with managing their finances, and complexity of their financial situation.
Beginners often ask us:
- How do I reach my goals – What investments do I need to take into consideration for e.g. Taking a Sabbatical, buying a House or saving for Early Retirement?
- When should I invest – I fear that investing a lump sum in this market may have a negative impact on my returns. How can timing of buying ETFs affect my performance?
- How do I Invest – What are the pro and cons of investing with a Bank? Why should I diversify brokers?
- What should I consider investing in – What are some risks of portfolio diversifiers like Gold or Crypto?
- Avoiding Extra Costs – I have shortlisted a few ETFs, can you help me to compare them before I decide which one to buy?
- Benchmarking – What are educated investors doing in a similar situation to mine?
We are flexible. For example, answering some of these questions could help you avoid very costly mistakes:
- Challenging My Portfolio – Here is my portfolio – what am I missing? What could derail my strategy?
- Accelerating My Understanding – What are inflation linked Bonds? How are they different to Nominal Bond ETFs? What makes them outperform? Why do some investors add small cap value stocks to their portfolios? I want to exclude Tobacco companies from my portfolio – what are my options? What is Factor Investing?
- Simplifying Portfolio Maintenance – How can I diversify my investments? What is historically highly correlated so that I can consider removing it to keep my portfolio simple? How do I perform rebalancing? Does frequency matter?
- Reducing Risks – I want to understand the risks of investments – what are the different measures and how does it impact me? What are the risks of different types of brokerage accounts?
- Understanding the Impact of Recent Events – How do recent events impact my portfolio? What can I do to protect my savings from shocks?
- Investing Goals – I am investing for a specific goal e.g. Early Retirement, what is the research saying about e.g. the amount I need to have accumulated, how much can I withdraw annually? What are some calculators available and how to run them? What are the assumptions/shortcomings of these models?
- Comparing Equivalent ETFs – I have certain constraints in my tax-wrapper and can only select certain funds (e.g. I live in France and limited to specific synthetic ETFs). Which ETF characteristics should I pay attention to?
DID INFLATION PROTECTION WORK?
When I wrote a guide about Bear Markets over two years ago, inflation wasn’t on the table, and no one was talking about the 70s. Yet, this is what I envisaged as the worst-case bear market scenario.
We presented various inflation protection methods in Nov’21.
How did these hedges perform in 2022?
- As the most active way of protection, we preferred Energy Stocks, which are up 64%.
- Short-term Bonds, which we thought was the easiest way to hedge, are up 1%.
- Due partially to high duration, TIPS ETFs are down 11%, but outperformed Nominal Bonds by 4-5%.
- Gold returns were, as expected, unreliable.
- REITs disappointed, as predicted, with losses of 27%.
ARE EQUITIES CHEAP?
HOW To Predict STOCK RETURNS
In 1991, John Bogle presented a model to estimate long-run stock returns in the United States in the Journal of Portfolio Management.
Bogle noted that you could, reasonably, predict stock market returns with three inputs:
- The initial dividend yield on the stock market
- The predicted change in Price/Earnings (P/E) ratio
- An estimate of earnings growth
Let’s look at why today’s lower levels mean that, while Equities still not cheap, the upside is better, compared to last year.
The only weaker outlook, relates to earnings.
1. Dividend Yield
In Q4’21, the Initial S&P 500 Dividend Yield stood at some historical lows – around 1.2%.
In Q4’22, this yield is higher, at 1.7%. But S&P 500 dividends are still well below historical levels (median 2.35%). So based on dividend yield alone, the expected return in the long run are just marginally higher.
2021

2022

1. Dividend Yield
In Q4’21, the Initial S&P 500 Dividend Yield stood at some historical lows – around 1.2%.
In Q4’22, this yield is higher, at 1.7%. But S&P 500 dividends are still well below historical levels (median 2.35%).
So based on dividend yield alone, the expected return in the long run are just marginally higher.
2021

2022

2. change In P/E Ratio
The P/E ratio is the most significant driver of stock returns. In Q4’21, the S&P 500 traded at a forward ratio of 23x.
In Q3’22, this ratio stands at 15x, just below the historical average (16.8x). It’s more reasonable to assume positive change in the long run. But, in the short to medium term, P/E ratios have room to fall even further during recessions.
2021

2022

2. change In P/E Ratio
The P/E ratio is the most significant driver of stock returns. In Q4’21, the S&P 500 traded at a forward ratio of 23x.
In Q3’22, this ratio stands at 15x, just below historical average (16.8x). It’s more reasonable to assume positive change in the long run. But, in the short to medium term, P/E ratios have room to fall even further during recessions.
2021

2022

3. Earnings Growth
By historical standards, 2021 Earnings Growth of 70% was spectacular. Think of Earnings Growth as two aspects (i) revenue growth and (ii) higher margins. Last year, margin growth explained 75% of the earnings growth.
In 2022, short to medium-term revenue growth is threatened on both counts. Pressure on Revenue Growth due to a global recession and margins due to e.g. higher labour costs.
2021

2022

3. Earnings Growth
By historical standards, 2021 Earnings Growth of 70% was spectacular. Think of Earnings Growth as two aspects (i) revenue growth and (ii) higher margins. Last year, margin growth explained 75% of the earnings growth.
In 2022, short to medium-term revenue growth is threatened on both counts. Pressure on Revenue Growth due to a global recession and margins due to e.g. higher labour costs.
2021

2022

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SHOULD YOU BUY BONDS?
HOW TO PREDICT BOND RETURNS
As John C. Bogle noted, since 1926, the entry yield on the 10-year Treasury explained 92% of the annualized return an investor would have earned over the subsequent decade.
What does it mean for Investors?
- UK Investors – Can expect 3.7% annual nominal return over the next 10 years. After accounting for expected inflation the yield is broadly 0%.
- German Investors – Can expect 2.4% nominal returns and 0.2% after inflation.
- US Investors – Can expect 3.9% nominal returns and 1.5% after inflation.
10-Year Yield For U.S., Japan And Select European Countries
What Else Can Bonds Protect From?
In deflationary recessions, Bonds may be a life-saver. Remember, inflation was also very hypothetical just a couple of years ago.
Deflation was the broader trend before COVID-19 and given China’s population decline or a need for stimulus – not unthinkable, in the long run.
Learn more about how Bond ETFs can lose value or rally using the Bond ETF Calculator.
Bonds' Attractiveness
Government Bonds become more fairly valued compared to last year, especially for core EU economies like France, or the UK. However, be mindful of over-exposure to South-European countries (that may experience volatility with Equities).
Corporate Bonds can also offer more attractive yield pick-up, and Investment Grade Companies are more protected against default risk than in the past recessions given stronger corporate balance sheets.
2021

2022

Bonds' Attractiveness
Government Bonds become more fairly valued compared to last year, especially for core EU economies like France, or the UK. However, be mindful of over-exposure to South-European countries (that may experience volatility with Equities).
Corporate Bonds can also offer more attractive yield pick-up, and Investment Grade Companies are more protected against default risk than in the past recessions given stronger corporate balance sheets.
2021

2022

WHICH STOCKS ARE UNDERVALUED?
Europe, Japan and Emerging Markets vs. the U.S.
While we are cautious with any forecasts, many investors look at Vanguard’s for guidance.
According to their 2023 Outlook, in the next 10 years, Global ex-US Equities are expected to return 8.4% and outperform US Large Caps by c. 2.8% annually.
Why?
Four key factors drive it in Vanguard’s model:
- Higher Dividends – are the biggest driver for ex-US Stocks that are expected to maintain a dividend yield of 3.3% (explaining 1.4% outperformance vs. the US).
- Weakening US Dollar – given recent USD rally, a reversion to fair value means that ex-U.S. Stocks will outperform (1.2% outperformance vs. the US).
- Valuation Catch up – ex-US Stocks trade at significant discount to US (0.9% outperformance vs. the US).
- But Weaker Growth – US Earnings will still be stronger reducing the ex-US Outperformance (US to outperform by 0.7% year)
Small and Value Vs. Growth Stocks
The growth to value rotation that happened in 2022 will slow down but US Growth Stocks are still expected to underperform Value Stocks by 1.6% over the next decade.
Vanguard 10-YEAR Returns Expectations

How did projections change over the past 12 months?
Given the drops in valuations, across all sectors, the outlook looks brighter:
- Less downside for US Tech – Lowest expected return in Stress scenario reduced from -2.8% to +1%.
- More upside for Small Caps – Lowest expected return in Optimistic scenario increased from 6.6% to 9.7%.
- More upside for ex-US Stocks – Lowest expected return in Optimistic scenario went from 8.8% to 11% .
CHANGE IN Vanguard's 10-YEAR Expectations

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HOW SHOULD YOU INVEST IN 2023?
Adjusting a portfolio to your circumstances is more important than to your market views:
- Are you a young worker in a growing sector with labor shortages, based in France, where you locked in a 20-year mortgage at 2%? You may be in a situation to take more risks.
- Are you near retirement and prolonged rising costs may derail your plans? Maybe you should consider more inflation protection.
- If you sin, keep it reasonable. Perhaps remove that Developed Markets ex-US bet, we mentioned last year (and worked so well in 2022!) and revert to a lazy World ETF?
- If you consider any tilts, e.g. Small Cap Value or Emerging Markets, remember the limits of mean-reverting models, like Vanguard’s, and your ability to outperform.
As always, there are plenty things you control:
- Be aware what is inside popular ESG ETFs and why this may lower your returns and not help the planet.
- Optimize your taxes – that’s where the easy money is. We were even referred to by the Financial Times on this occasion.
- Contribute regularly and rebalance in volatile markets.
- You know it, but your relatives don’t – fees can make all the difference.
Thank you for reading. I wish you a Happy New Year and a great start to 2023,
Raph
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