Is Vanguard the Best ETF Provider?


Warren buffett's advice to you

One Million Dollar Bet

In 2008, Warren Buffett, the Oracle of Omaha, threw down the gauntlet to his friends over at the elite hedge funds. The challenge? 

He stated that, with all their genius and intellectual firepower, hedge fund returns could not beat the returns given by the humble S&P 500 Index Fund over a ten-year period. The consideration? A mere million dollars. 

Buffett won, by a huge margin – the index fund had returned an annual 7.1% compared to a measly 2.2% by the hedge funds.

Invest Early, Take Risk (by investing through a diversified portfolio) and keep your costs low

Jack Bogle's 3 Simple Investing Principles

Clash of Investing Philosophies

At its very heart, this was much more than an idle (albeit expensive) bet among friends.

It was the clash of two very different investing philosophies that were at odds with each other.

Active investing, which involves buying, selling, and monitoring of one’s investments continuously, and passive investing, which minimizes buying and selling and instead, prioritizes holding of investments for a longer-term horizon.

Passive investing won.

If a statue is ever erected to honor the person who has done the most for American investors, the hands-down choice should be Jack Bogle

Warren Buffett

Vanguard's origins

Saint Jack - The Founder

But what does all this have to do with Vanguard? 

Because the father of passive investing, a titan named John Bogle, founded Vanguard as a means for individual investors like you and me, to invest in passive index funds and grow our money at these higher returns. 

The idea was simple – allow small investors to put their tiny savings into a broad index fund, charging them minuscule fees and thus allowing them to make stellar returns. The man has, quite literally, put more dollars into all of our pockets. 

Despite this, we know barely anything about him focusing our adoration and attention instead on investors with a flashier media presence – the Warren Buffets and the Mark Cubans. 

Not only on Main Street.

Ask the average Goldman Sachs or BlackRock employee – they probably won’t have a clue (I tried).

It would also be an understatement to say that Bogle himself has not fought for his rightful place in the sun; it would be more accurate to say that he has foregone it by design.

While founders and CEOs of other much smaller money management funds, are billionaires many times over, Bogle, at the time of his death in 2019, had a net worth of only $80 million.

A large sum, but mind-bogglingly small for the sole founder of one of the largest financial institutions in the world.

Vanguard manages $7 trillion of assets as of October 2021,  trailing only the $10 trillion managed by Blackrock and not so closely followed by Fidelity at $4.2 trillion.

Bogle has consciously passed on the profits to us investors instead. Buffett acknowledged this when he said:

“If a statue is ever erected to honor the person who has done the most for American investors, the hands-down choice should be Jack Bogle.”

Warren Buffett's Tribute to Jack

Bogleheads - The Cult

The ‘Bogleheads’, as followers of his investing philosopy call themselves, have grown from simply being birds of a feather to an organized bunch of investors, carrying forward his legacy of doing what is best for the small investor. 

From writing books introducing laypersons to his ideology (all without being affiliated with Vanguard) to multiple online forums, a wikipedia or high quality podcasts, it seems that the Bogleheads have imbibed more than just passive investing from their eponymous guru – they seem to have imbibed his moral compass itself.  

WHY Vanguard is different

No conflict of interest

So, Vanguard allowed small investors to invest passively and make excellent returns at low costs – doesn’t sound unique in today’s time, does it?

Vanguard is not your usual run-of-the-mill mutual fund provider. 

For one, the company itself is owned by its funds, which are in turn owned by their investors, a.k.a. you! 

So, any profit generated by the funds, left over after covering administrative costs, actually gets passed on back to you, instead of going to mutual fund companies’ investors.

This applies also to European Investors.

Low costs

Speaking of administrative costs, Vanguard’s average expense ratio is 0.11% compared to the 0.62% industry average. 

That means, all the more money left on the table for you, the investor. 

Effectively, the main reason for lower returns for investors, that of conflict of interest between the fund managers and the investors with each vying for a higher share in the pie, is absent, since the fund managers are owned by the investors themselves.

The one person that made a difference for the average investor

Vanguard iN EUROPE

Continental Europe - A Work (still) in Progress

‘Well, take my Euros then already’. 

Well, I have a tiny bit of bad news for you.

Unfortunately, and very ironically, given its original mission of opening up investing to small investors, you can’t open an account with Vanguard directly in Europe as a private investor (unless you happen to have €500,000 ready to invest). 

You will have to go through your own broker, which may bring (if you don’t pay attention) plethora of fees and commissions. 

So, you can still invest in Vanguard ETFs. Indirectly for the time being.

Choices include LifeStrategy ETFs (the easiest way to invest for Europeans). 

Or, you may also explore setting up your own portfolio with a couple of Vanguard ETFs.

Prepackaged ETF Portfolios for UK Investors

UK investors have the advantage of having a direct option;  The only requirements are:

  • You must be at least 18 years of age
  • You must be a resident of the UK
  • You must invest a minimum of £100 per month/a lump sum of £500

To do so, you must open an account with Vanguard UK  first. You can open a personal pension account (up to £40,000 per year), a Stocks and Shares ISA (up to £20,000 per year), a junior ISA for your kid (up to £9,000 per year), and a general account (with no investment limits). The expense ratio is 0.15%.

Once you have set up an account, you can choose which funds your money gets invested in. 

You can opt for a ready-made portfolio or go for a more DIY strategy. 

Vanguard offers the following ready-made portfolios for the more hands-off investors among us:

  • A LifeStrategy Fund, which is a fancy word for a very simple type of fund – one that offers you a fixed mix of equities (the high risk-high return investments) and bonds (low risk-low return). You can go from 20% in equities (with the remaining 80% in bonds) all the way up to 100% in equities (and nothing in bonds).
  • A Target Retirement Fund, which is similar to the LifeStrategy Fund, but with a twist – it automatically reduces your equity exposure (and increases your debt) as you get closer to your targeted retirement date.


If you want to get a bit more involved with your investments, you can also build your own basket of funds, personalizing it to your own life goals.

The huge plethora of funds available to you can be categorized into just two: mutual funds (active and index), and exchange-traded funds (called ETFs). 

Mutual funds are simply what their names suggest – funds made up of various stocks/bonds – and which you can typically only buy or sell at the end of the trading day.

ETFs, on the other hand, are a peculiar variety of mutual funds. In the case of ETFs, the funds themselves are actively traded on the stock market, and therefore, can be bought and sold throughout the day, and not just at the end of the day.

Does that make ETFs better or worse? Well, for Europeans, the simple answer is ETFs they are better – easier to buy, and cheaper to hold (there are specific exceptions, but only in the UK).


In short, yes. It’s possible.

Are you likely to incur losses? Very unlikely.

Let us break that down into more manageable bits. 

When you invest with Vanguard, your money is not buying you shares of Vanguard itself. 

Your money is buying units in Vanguard Mutual Funds, and through them, individual equities/bonds.

For example, you might own shares of Apple or Microsoft. Vanguard going belly-up is not going to affect the fact that you own these shares.

Each mutual fund is also a separate entity, with its own assets and liabilities. 

Though they are all managed by Vanguard, Funds are distinct legal entities owned by its investors and bankruptcy-remote from the manager.

Each mutual fund, irrespective of whether it is domiciled in the UK or Ireland or any other European country, is also regulated by the Undertakings for the Collective Investment in Transferable Securities (UCITS). 

Do you have additional protections?

Well, for investors in the UK, the UK Financial Services Compensation Scheme (FSCS) has your back for the first £85,000. This means that the limit applies to your entire investment with Vanguard, irrespective of whether it is with one fund or ten. This applies to all Vanguard funds domiciled in the UK.

However, most European Vanguard ETFs are domiciled in Ireland and are, therefore, not directly covered by your local regulator. 

Instead, they may be covered by the corresponding Irish Investor Compensation Scheme, which pays out 90% of your loss, up to a maximum of €20,000 per investor.

Do keep in mind that Vanguard is one of the biggest money managers in the world, with a stellar reputation, and is pretty equally placed with other investment managers (like BlackRock) when it comes to extreme situations like this. 

As an educated investor, you must know both sides of the coin, but the scale is quite heavily tilted towards safety by investing with Vanguard.


The HMS Vanguard battleship after which the investment company has been christened belonged to the Arrogant-class of ships. 

Ironically, its financial namesake has built its reputation on truly being on the side of the modest masses, building a cult-like following among the non-1%ers. 

Given the lofty mission set by Bogle and how deeply it pervades every decision by the company, the reputation and the following are both more than well-deserved.

Vanguard is unique. Is it the best? 

That’s a tough call. But it should be up there among the TOP 3 choices along with BlackRock for any long term investor. 

Good Luck & keep’em* rolling!

(* Wheels & Dividends)



The Little Book of Common Sense Investing (Book Review)

The Little Book of Common Sense Investing by John C. Bogle, published in 2007, is an account of why the author is in favor of using index funds when investing. In essence, the advice is simple: invest in a broad market index fund and hold for the long term.

But Bogle goes into detail about why such a strategy will produce above-average results and what factors affect your investment the most.

Read More »

Vanguard LifeStrategy available in Europe! A Retriever Portfolio in One ETF

Imagine, that your Dad or cousin didn’t invest in that pharma stock a while ago that initially surged, then stagnated and in the end underperformed the market.

Because most of them do.

Now, he doesn’t even want to sell it anymore because of the emotional attachment. Imagine he didn’t have to think about when selling or buying. Or even rebalancing.

Read More »



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All information found here, including any ideas, opinions, views, predictions expressed or implied herein, are for informational, entertainment or educational purposes only and do not constitute financial advice. Consider the appropriateness of the information having regard to your objectives, financial situation and needs, and seek professional advice where appropriate. Read our full terms and conditions.


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About Raph Antoine 83 Articles
Raph Antoine is a Portfolio Manager and Institutional Advisor that witnessed first-hand the 2008 Global Financial Crisis and the 2011 European Debt Crisis working for some of the most prestigious names in the financial industry. Raph has experience across multiple asset classes including Fixed Income and Equity products as well as Special Situations and Restructurings in multiple jurisdictions. Raph holds an MSc in Financial Engineering and is a CFA (Chartered Financial Analyst) Charterholder. He usually rides one of his two bikes. Rarely, a Canyon Ultimate CF SLX 8.0 (that is currently in family's attic) and most of the time a Gravel Pinnacle Arkose (his favourite) that he used to Cycle the World.
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Banker on FIRE
3 months ago

Nice one. You did throw me off when you said that you can’t have an account with Vanguard in Europe (given I have one)

And then I remembered that little event back in 2016….

3 months ago

Never understood why Vanguard has not moved into EU with similar access to small investors like in UK… Prefer also Vanguard for ETFs, but have a few from iShares and SPDR where no current equivalent exists with Vanguard ( for now)