InvestEngine is a specialist ETF investment platform designed for long-term passive investors seeking one of the lowest-cost ways to build a diversified portfolio. The platform combines commission-free investing, no custody fees, a curated selection of around 870 UCITS ETFs and a clean, intuitive user experience, making it an excellent choice for investors who primarily invest in ETFs. However, its ETF-only investment universe, once-daily execution model, lack of multicurrency accounts, cash interest and advanced trading features make it less suitable for investors seeking greater flexibility or a broader range of investment products.
Passive Investors: Suitable. InvestEngine is a good choice for long-term ETF investors looking for a simple, low-cost platform with automated investing. However, its once-daily execution model and ETF-only offering provide less flexibility than traditional investment platforms.
Semi-Active Investors: Somewhat Suitable. Investors benefit from commission-free ETF investing, but the absence of individual shares, foreign stock exchanges and multicurrency accounts reduces its appeal.
Active Investors: Not Suitable. InvestEngine does not offer individual shares, margin lending, options, futures, CFDs, derivatives or advanced trading tools. Its once-daily batch execution model and ETF-only investment universe make it unsuitable for active traders and sophisticated investors.
Pros & Cons And Suitability
▶ Pros & Cons
No custody or trading fees
Business Account and Managed Portfolios
User Friendly Web And Mobile Apps
Straightforward Business Model
Only LSE-listed ETFs available
No Cash Interest
Very Limited Execution Flexibility
Short track-record, not profitable
No advanced features
▶ Suitability
Passive
SuitableETF-only offer. low fee, but low execution flexibility.
😊
Semi-Active
Somewhat SuitableNo advanced features, no access to individual foreign shares. ETF trading is limited to LSE-listed UCITS ETFs.
🤔
Active
Not SuitableVery limited product offering
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Broker Snapshot
Why Is InvestEngine A Tier 2 Broker?
InvestEngine is a UK-based investment platform that launched in 2019 with a focus on low-cost ETF investing. Founded by Ramsey Crookall together with Simon Crookall, the company has positioned itself as a specialist ETF platform rather than a traditional full-service broker. Unlike many established investment platforms, InvestEngine is neither listed on a stock exchange nor affiliated with a bank. Instead, it relies on a highly automated technology platform to keep costs low. As of the end of 2025, InvestEngine administered over £1.15 billion in client assets across almost 86,000 funded customers, making it one of the fastest-growing specialist ETF platforms in the UK. Its primary competitors include other low-cost UK investment platforms such as Freetrade, Dodl by AJ Bell and Trading 212.
Fast-Growing Business Model, FCA Regulated
InvestEngine remains a relatively young investment platform, but it has demonstrated exceptionally rapid growth in recent years. During 2025, assets under administration increased from approximately £440 million to more than £1.15 billion, while the number of funded customers more than doubled to almost 86,000. The company continues to invest heavily in expanding its platform, reporting a net loss of approximately £10 million during the year as it prioritises long-term growth over short-term profitability. InvestEngine is authorised and regulated by the Financial Conduct Authority (FCA), with eligible client money and investments protected by the Financial Services Compensation Scheme (FSCS) up to £85,000 per person, per authorised institution.
▶ Company Info
Inception Year: 2019
Headquarters: London
Key Owner: Ramsey Crookall & Simon Crookall (Founders)
Bank Affiliated: No
Listed on Stock Exchange: No
Parent Rating: No
Net Income: -£9.97 mn (2025)
▶ Regulation
Key Regulators: FCA, UK
UK Entity: InvestEngine (UK) Limited
UK Regulator: FCA, UK
UK Guarantee: Max. £85k
Very Competitive Fees Focused on ETFs
InvestEngine specialises in commission-free ETF investing, providing access to around 870 UCITS ETFs listed primarily on the London Stock Exchange (LSE), covering global equity, bond, commodity and thematic markets. Accounts are free of charge. Investors using the Managed Portfolio service pay an additional 0.25% annual management fee. The platform does not offer multicurrency accounts, margin lending or cash interest on uninvested balances.
We rate InvestEngine 2.5 out of 5 for Company. Although InvestEngine has experienced exceptional growth, surpassing £1.15 billion in assets under administration and almost 86,000 funded customers by the end of 2025, it remains a relatively young, privately owned investment platform with a limited operating history. The company continues to invest heavily in expansion and reported a net loss of approximately £10 million in 2025. The mitigating factors are its simple and transparent business model, which focuses exclusively on low-cost ETF investing, together with the absence of any known major regulatory or compliance issues. Nevertheless, unlike larger listed or bank-owned investment platforms, InvestEngine has fewer diversified revenue sources and a shorter track record.
Business Profile
InvestEngine specialises in low-cost ETF investing, positioning itself between a traditional execution-only broker and a robo-adviser. The platform focuses exclusively on exchange-traded funds (ETFs), offering around 600 UCITS ETFs covering global equities, bonds, commodities and other asset classes. Investors can choose between self-managed portfolios, which are commission-free, and professionally managed portfolios for an annual management fee of 0.25%. The platform operates exclusively in the UK and supports General Investment Accounts (GIAs), Stocks & Shares ISAs, SIPPs and Business Accounts. InvestEngine's business model is deliberately simple and highly automated, allowing it to operate with a relatively small workforce while keeping costs low. Revenue is generated primarily from portfolio management fees and interest earned on client cash balances, which is retained by the company rather than paid to investors. According to the latest annual report, assets under administration increased from approximately £440 million to more than £1.15 billion during 2025, while funded customer accounts more than doubled to almost 86,000. Managed portfolios also continued to grow, increasing from approximately £94 million to £173 million, although self-managed portfolios now account for the majority of client assets.
Ownership and Transparency
InvestEngine was founded in 2019 by Simon Crookall and Ramsey Crookall with the objective of making long-term ETF investing simpler and more affordable for UK investors. Ramsey Crookall has a long history in financial services through the Crookall family's investment management business, while Simon Crookall is an entrepreneur with extensive technology and online marketplace experience. InvestEngine remains a privately owned company and is neither listed on a stock exchange nor affiliated with a banking group. Since launch, it has completed several funding rounds to support its expansion. According to the latest annual report, the company reported a net loss of approximately £10.0 million in 2025 while continuing to invest heavily in technology, product development and customer acquisition.
Although InvestEngine has grown rapidly in recent years, it remains a relatively small, privately owned investment platform and continues to invest heavily in expanding its business, reporting a net loss of approximately £10 million in 2025. Unlike larger listed brokers or bank-owned investment platforms, it has a shorter operating history and fewer diversified sources of revenue. Consequently, the Financial Services Compensation Scheme (FSCS) protection of up to £85,000 per person, per authorised institution represents an important safeguard for investors.
The Financial Services Compensation Scheme (FSCS) protects eligible investments up to £85,000 per person, per authorised institution in the event of firm failure. Importantly, this limit applies across all investment accounts held with the same authorised entity. For example, a customer with £85,000 in an ISA and £85,000 in a SIPP would have a combined FSCS investment protection limit of £85,000. Cash held in investment accounts is also protected under the FSCS deposit protection scheme up to £120,000 per person, per authorised banking institution, subject to the scheme's eligibility rules.
Client cash is held in segregated client money accounts at recognised UK banks, with NatWest Bank identified as one of InvestEngine's banking partners.
Client investments are held separately from the firm's own assets through InvestEngine Nominees Limited in pooled nominee accounts within the CREST securities depository (operated by Euroclear UK & Ireland). Investors remain the beneficial owners of their investments, which are ring-fenced from InvestEngine's own assets in the event of firm failure.
As of July 2026, InvestEngine has not been subject to any major public regulatory enforcement actions, significant compliance failures or high-profile reputational controversies.
Fee Structure ⓘ
We rate InvestEngine 4.5 out of 5 for Fees. The platform offers one of the simplest and most competitive pricing structures in the UK, with no custody fees, no dealing commissions and no foreign exchange fees. General Investment Accounts, ISAs, SIPPs and Business Accounts are all free for DIY investors, while managed portfolios incur a low 0.25% annual management fee.
Related Broker Methodology SectionExplicit costs are rarely high for Neobrokers. Read our methodology to understand how we account for hidden costs.
DIY General Investment Account (GIA),
Stocks & Shares ISA &
Self-Invested Personal Pension (SIPP): No account or dealing fees.
Business Account: No account or dealing fees.
Managed Portfolio / LifePlan: 0.25% per annum management fee.
ETF Costs: Ongoing fund charges (OCFs) apply and depend on the ETFs selected (DIY portfolios start from approximately 0.03% p.a.)
Trading Fees.
InvestEngine does not charge any dealing commissions. To keep costs low, client orders are aggregated and processed once each business day during the platform's afternoon trading window. Orders placed before 2:00 pm (UK time) are typically included in that day's execution cycle, while orders submitted after the cut-off are processed on the next business day. This batch execution model allows InvestEngine to offer commission-free investing and fractional ETF investing, but investors cannot trade at live market prices or place real-time orders. Orders are executed through external execution venues and market makers in accordance with InvestEngine's Best Execution Policy.
Currency Exchange Fees
InvestEngine operates exclusively in GBP and executes ETF trades through the London Stock Exchange (LSE). As investors can only trade GBP-denominated ETFs, no foreign exchange fees apply.
Fee Simulation vs Competitors
Most of our readers invest in simple ETF portfolios over the long term. Using our Broker Total Cost Calculator, you can estimate the total cost of investing over your chosen investment horizon. In the simulated scenario below, InvestEngine and Freetrade are tied as the lowest-cost platforms, as both offer commission-free investing with no custody fees for General Investment Accounts. Dodl by AJ Bell incurs significantly higher total costs due to its uncapped 0.15% annual platform fee, which becomes increasingly expensive as portfolio values grow. While InvestEngine and Freetrade have identical costs in this scenario, InvestEngine's investment universe is more limited as it focuses exclusively on ETFs.
Fee Simulation
The simulation below assumes that ETF purchases are executed on the London Stock Exchange (LSE) for all brokers shown. We compare InvestEngine's General Investment Account, Freetrade's Basic General Investment Account and Dodl by AJ Bell's General Investment Account, assuming the lowest-cost pricing structure available for the simulated portfolio. Foreign exchange costs, ETF ongoing charges (OCFs), bid-ask spreads, stamp duty (where applicable) and market impact costs are excluded from the analysis.
Other Fees
Deposits, withdrawals and transfers of investments into and out of InvestEngine are free of charge. However, your existing provider may charge fees when transferring investments away from them.
Platform & Features ⓘ
We rate InvestEngine 3.0 out of 5 for Platform. InvestEngine offers a clean, intuitive platform designed specifically for long-term ETF investors. The platform provides a good selection of around 870 UCITS ETFs, commission-free investing, automated regular investments and optional professionally managed portfolios. The customer support is generally well regarded for its responsiveness and simplicity. However, the platform lacks multicurrency accounts, cash interest, advanced order types, margin lending and professional trading tools, making it less suitable for investors seeking a broader or more sophisticated investing experience.
Account Opening Process
Opening an InvestEngine account is quick and entirely online. Investors complete a straightforward application by providing their personal details, tax residency and financial information, before selecting the appropriate account type, including a General Investment Account (GIA), Stocks & Shares ISA, SIPP, Business Account or Managed Portfolio. There is no minimum investment for DIY portfolios.
Featured Broker GuideUK’s Neobrokers: Which One Is The Best For You?
InvestEngine specialises exclusively in UCITS ETFs, offering around 870 selected funds covering global equities, bonds, commodities and other major asset classes. As the platform is regulated in the UK rather than the European Union, UK retail investors are no longer subject to the EU PRIIPs regulation that restricts access to many ETFs for investors in the European Economic Area (EEA). This allows UK investors to invest freely in UK- and Ireland-domiciled UCITS ETFs, although larger specialist investment platforms still offer significantly broader ETF universes, often exceeding 1,500 to 2,000 funds.
InvestEngine executes aggregated ETF orders through the London Stock Exchange's Retail Service Provider (RSP) network, while fractional ETF units are allocated internally. This internalisation enables fractional investing without requiring every fractional trade to be executed on the exchange.
Features
Desktop PlatformMobile AppShare TransferAutomated InvestingMulticurrencyMargin LoansCRESTSecurity Lending – CompensatedRobo AdvisoryCash InterestFamily & Friends Sub-accountsElective Professional Investor Status
Desktop & Mobile Platforms: Clean, intuitive web and mobile platforms designed specifically for long-term ETF investing.
Automated Investing: Set up free regular investments into individual ETFs or diversified portfolios.
Managed Portfolios: Optional professionally managed ETF portfolios and LifePlans are available for investors seeking a hands-off approach.
Share Transfers: Investors can transfer eligible whole ETF holdings into and out of DIY accounts free of charge. Fractional ETF holdings and Managed Portfolios cannot be transferred in specie.
Customer Service: Customer support is available via email and live chat. Reviews generally praise the responsiveness of the support team and the platform's simple, user-friendly experience.
InvestEngine offers ETFs only. Therefore you won’t find shares, bonds, funds, margin loan, derivatives, futures and options, CFDs.
InvestEngine does not offer security lending.
InvestEngine does not operate its own Systematic Internaliser or internal execution venue. Instead, client ETF orders are aggregated and executed once each business day through the London Stock Exchange's Retail Service Provider (RSP) network. InvestEngine obtains competing quotes from a panel of Retail Service Providers before selecting the best available execution price in accordance with its Best Execution Policy. Whole ETF units are executed externally via the RSP network, while any fractional ETF units are allocated internally within InvestEngine's platform, enabling fractional ownership without requiring fractional trades to be executed on an exchange.
InvestEngine does not pay any interest on uninvested cash held in your account.
InvestEngine does not offer
access to US domiciled ETFs.
InvestEngine does not offer margin accounts.
InvestEngine does not offer derivatives.
User Satisfaction ⓘ
InvestEngine enjoys strongly positive user sentiment, driven primarily by its zero-fee structure for DIY ETF portfolios and ease of use. Users consistently highlight the platform's cost advantages and clean interface, though concerns exist around its narrow ETF-only product scope, some login/authentication friction, and the company's ongoing financial losses raising longevity questions.
Positive
200+ mentions · over past 12 months
What Users Like
Zero platform, trading, and account fees for DIY portfolios (ISA, GIA, SIPP)
Simple, intuitive app and user interface praised across multiple platforms
Commission-free ETF
Highly rated across independent review platforms
Attractive referral and sign-up bonus promotions (£20–£100) generating positive word-of-mouth
Common Complaints
Limited strictly to ETFs, no individual stocks, bonds, or other asset classes available
Company is reportedly losing ~£10 million per year, raising questions about long-term sustainability
Some users report occasional delays in customer support and login/authentication issues
Managed portfolio fee (0.25%) plus underlying ETF costs still apply for non-DIY users
⚠️ This sentiment analysis is based on our proprietary algorithm relying on sentiment from public user reviews and discussions. This section does not represent the view of Banker on Wheels.
Country Considerations
Available Tax Wrappers
ISASIPP
Tax Reporting
InvestEngine fully supports UK tax-efficient investment accounts, including the Stocks & Shares ISA and Self-Invested Personal Pension (SIPP). Investments held within an ISA are free from UK Capital Gains Tax and Dividend Tax, while SIPPs benefit from pension tax relief and tax-deferred growth. For investments held in a General Investment Account, InvestEngine provides the documentation needed to report dividends and capital gains to HM Revenue & Customs (HMRC).
Click on a flag below to read more:
United Kingdom Investors
InvestEngine is designed exclusively for UK taxpayers and does not provide country-specific tax reporting for other jurisdictions. The platform provides annual tax certificates, dividend statements and capital gains information to help investors meet their UK tax reporting obligations.
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ISA
