Hargreaves Lansdown remains one of the most established and trusted investment platforms in the United Kingdom. Founded in 1981, the firm administers approximately £173 billion of client assets on behalf of more than 2 million customers, making it one of the largest direct-to-consumer investment platforms in Europe. Hargreaves Lansdown is attractive for investors seeking an all-in-one solution that combines investing, retirement planning and long-term wealth management. While free regular investing helps reduce the cost of building long-term portfolios, relatively high standard dealing charges, capped custody fees and expensive foreign exchange charges make it less competitive than some lower-cost alternatives. Investors seeking multicurrency accounts, margin lending or advanced trading tools will generally find stronger alternatives elsewhere.
Passive Investors: Very Suitable. Hargreaves Lansdown offers strong customer service and broad access to low-cost ETFs and index funds. Tax wrappers such as ISAs, Junior ISAs, Lifetime ISAs and SIPPs further enhance its appeal for long-term investors. However, the custody fees are above the average.
Semi-Active Investors: Suitable. Investors will appreciate the platform's broad market access, comprehensive product offering and high-quality research tools. However, the lack of multicurrency and high fx fees makes the platform less suitable than other options.
Active Investors: Somewhat Suitable. The absence of margin lending, derivatives, futures and other advanced trading features means that highly active traders may find more suitable alternatives elsewhere.
Pros & Cons And Suitability
▶ Pros & Cons
Strong Brand
Long History
Wide ETF offering
Free Regular Investing for UK products
Good tax wrapper offering
Some Custody Fees (but capped)
Average Cash Interest
Expensive For Active Trading
Concerning Past Practices In Recommending Funds
High FX fees
▶ Suitability
Passive
Very SuitableReputable, great recurrent investing and tax wrappers offer
😍
Semi-Active
SuitableLarge spectrum of products, but high commissions outside automatic trading, high fx fees.
😊
Active
Somewhat SuitableExpensive for active trading and lack of advanced products
🤔
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Broker Snapshot
Why is this broker a Tier 1?
Hargreaves Lansdown is one of the most established names in UK investing and remains the largest direct-to-consumer investment platform in the country. Founded in 1981, the company has built a reputation over more than four decades and today administers approximately £172.7 billion of client assets across more than 2 million customers. This implies an average account size of roughly £85,000, highlighting its appeal across both mass-market and affluent investors.These characteristics justify our Tier 1 classification. Its closest competitors are other UK-focused Tier 1 brokers such as Interactive Investor and AJ Bell, although Hargreaves Lansdown serves a substantially larger customer base than either platform.
Scale, Profitability and Market Leadership
Hargreaves Lansdown benefits from significant scale, a long operating history, strong profitability and a dominant position in the UK retail investment market. While the company was taken private in 2025 and is no longer listed on the London Stock Exchange, it remains one of the largest investment platforms in Europe.
▶ Company Info
Inception Year: 1981
Headquarters: Bristol, UK
Key Owner: Harp Bidco Limited (CVC Capital Partners, Nordic Capital & ADIA consortium)
Bank Affiliated: No
Listed on Stock Exchange: No
Parent Rating: No
Net Income: £405.1m (FY2025) - before taxes
▶ Regulation
Key Regulators: FCA
UK Entity: Hargreaves Lansdown PLC
UK Regulator: FCA
UK Guarantee: £85,000
Broad Market Access with Low-Cost Regular Investing
Hargreaves Lansdown offers access to most major global stock exchanges and a broad range of investment products. Free regular investing for UK-listed shares, ETFs and investment trusts helps reduce the cost of building a long-term portfolio, although standard online dealing charges and foreign exchange fees remain relatively expensive. Multicurrency accounts and margin lending are not available, while cash interest rates are broadly in line with those offered by other major UK investment platforms.
We rate the company 4.0 out of 5. Hargreaves Lansdown is the largest direct-to-consumer investment platform in the United Kingdom, administering approximately £172.7 billion of client assets for more than 2 million customers. Founded in 1981, the company benefits from over four decades of operating history and remains highly profitable, reporting profit before tax of approximately £405 million in FY2025. While Hargreaves Lansdown was taken private in 2025 and is no longer listed on the London Stock Exchange, its scale, long track record, strong market position and continued profitability provide significant comfort.
Founded in 1981, Hargreaves Lansdown has more than four decades of operating history and has grown into the largest direct-to-consumer investment platform in the United Kingdom. Following its £5.4 billion acquisition in 2025, the company is now owned by Harp Bidco Limited, a holding company backed by a consortium comprising CVC Capital Partners, Nordic Capital and the Abu Dhabi Investment Authority (ADIA). As part of the transaction, Hargreaves Lansdown was delisted from the London Stock Exchange and became a privately held company. Today, Hargreaves Lansdown administers approximately £172.7 billion of client assets for more than 2 million customers, making it one of the largest investment platforms in Europe. The average client account size is approximately £85,000. The business remains strongly profitable and generates revenue primarily from platform fees, cash balances, fund distribution and investment services.
Hargreaves Lansdown remains a highly profitable business, reporting profit before tax of approximately £405 million in FY2025. While the company is no longer publicly listed and does not have a credit rating from a major rating agency, it remains the largest direct-to-consumer investment platform in the United Kingdom. Hargreaves Lansdown is not designated as a systemically important financial institution. However, given its scale, large customer base and prominent position within the UK retail investment market, it is conceivable that regulators would seek an orderly resolution in the event of severe financial distress. This should not be viewed as an implicit guarantee, but the platform's size and importance may reduce the likelihood of a disorderly failure compared with smaller providers.
The Financial Services Compensation Scheme (FSCS) protects eligible clients up to £85,000 per institution in the event of firm failure. Importantly, this limit applies per customer, per institution, rather than per account. For example, a client holding £85,000 in an ISA and £85,000 in a SIPP with the same provider would generally be covered for up to £85,000 in total, not £170,000. Eligible cash balances held with UK banking institutions are generally also protected up to £120,000 per person, per bank, subject to the applicable FSCS rules.
Client cash is held on trust and spread across a panel of major banks, including Barclays, HSBC, Lloyds, Bank of Scotland, Santander and Goldman Sachs, among others.
Client securities are typically held in nominee accounts through Hargreaves Lansdown Nominees Limited, a non-trading company established solely to hold client assets.
Woodford Equity Income Fund:The most significant reputational issue in the company's history remains its involvement in the Woodford Equity Income Fund collapse. Hargreaves Lansdown continued to feature the fund on its recommended lists until trading was suspended in 2019, despite growing concerns about the fund's increasing exposure to illiquid investments. The episode led to regulatory scrutiny, litigation and criticism regarding potential conflicts of interest in the firm's fund-selection process. While the matter has largely been resolved and did not threaten the financial stability of the company, it remains an important consideration when assessing Hargreaves Lansdown's track record.
Proprietary Funds: Hargreaves Lansdown also operates a range of proprietary multi-asset and equity funds under the HL Funds brand. These funds typically carry ongoing charges of roughly 0.9% to 1.2%, which are substantially higher than the costs of broadly diversified passive alternatives. As discussed elsewhere on Banker on Wheels, we remain sceptical of the ability of most active managers to consistently outperform low-cost index funds after fees.
Client Cash Interest: More recently, Hargreaves Lansdown has faced criticism over the level of interest retained on client cash balances and the overall competitiveness of its fees relative to lower-cost rivals.
Fee Structure ⓘ
We rate the fee structure 3.5 out of 5. Hargreaves Lansdown combines competitive capped custody fees with free regular investing for UK-listed shares, ETFs and investment trusts. However, standard online dealing charges remain relatively high for occasional investors, while foreign exchange fees are also among the more expensive in the market.
Custody Fees
Hargreaves Lansdown charges an annual platform fee on most accounts. For shares, ETFs, investment trusts, bonds and gilts, the fee is 0.35% per year and capped at £150 annually across General Investment Accounts, ISAs and SIPPs. Lifetime ISAs (LISAs) benefit from a lower platform fee of 0.25% per year, capped at £45 annually, while Junior ISAs do not incur platform charges. For mutual funds, Hargreaves Lansdown applies a tiered custody fee structure, with charges falling as portfolio size increases and no fee applied on fund assets above £2 million.
Account Type
Fee Type
Up to £250k
£250k–£1m
£1m–£2m
Above £2m
Maximum
General Account
Funds
0.35%
0.25%
0.10%
0.00%
None
General Account
Shares, ETFs, Trusts
0.35%
0.35%
0.35%
0.35%
£150
ISA
Funds
0.35%
0.25%
0.10%
0.00%
None
ISA
Shares, ETFs, Trusts
0.35%
0.35%
0.35%
0.35%
£150
SIPP & Junior SIPP
Funds
0.35%
0.25%
0.10%
0.00%
None
SIPP & Junior SIPP
Shares, ETFs, Trusts
0.35%
0.35%
0.35%
0.35%
£150
Lifetime ISA (LISA)
All Investments
0.25%
0.25%
0.25%
0.25%
£45
Junior ISA
All Investments
0.00%
0.00%
0.00%
0.00%
£0
Trading Fees.
Trading fees are relatively high compared to many modern brokers, although recent fee reductions have improved Hargreaves Lansdown's competitiveness. Investors placing ad hoc trades in shares, ETFs and investment trusts pay £6.95 per trade, while regular investing in UK products is free. Fund purchases incur a £1.95 dealing charge and dividend reinvestment is free of charge.
Dividend payments and corporate actions involving foreign currencies are generally converted automatically using the same FX schedule.
Fee Simulation vs Competitors
Most of our readers follow a long-term, passive investment approach. Using our Broker Total Cost Calculator, you can estimate the total cost of building and maintaining an ETF portfolio over your investment horizon. In this simulation, we compare Hargreaves Lansdown against other Tier 1 UK investment platforms with strong financial positions and broad investment offerings, namely Interactive Investor and AJ Bell.
Fee Simulation
The simulation assumes ETF purchases are executed on the London Stock Exchange for all brokers shown. We also assume investments are made in ETFs denominated in the investor's base currency, meaning foreign exchange costs are excluded. Bid-ask spreads, market impact costs and taxes are likewise excluded from the analysis. Under these assumptions, custody and platform fees account for the majority of costs. Hargreaves Lansdown's percentage-based platform fee generally becomes more expensive as portfolio values grow, while Interactive Investor's fixed monthly subscription results in higher costs under the assumptions used in this simulation. Depending on portfolio size, investment behaviour and use of the platform's features, the relative competitiveness of each pricing model may differ.
Other Fees
Deposits, withdrawals and transfers of investments into or out of Hargreaves Lansdown are generally free of charge.
Platform & Features ⓘ
We rate the platform 4.0 out of 5. Hargreaves Lansdown combines a highly intuitive platform and mobile app with broad product coverage, excellent customer support and strong regular investing capabilities. The lack of multicurrency accounts, margin lending and advanced trading tools prevents a higher score, but for most long-term UK investors it remains one of the most user-friendly platforms available.
Account Opening Process
Opening an account with Hargreaves Lansdown is generally straightforward and can be completed entirely online. Applicants typically need proof of identity, a National Insurance number, a UK bank account in their name and standard tax information. In our experience, the application process takes approximately 10–15 minutes, with most accounts approved within a few business days, although additional verification checks may occasionally be required.
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Hargreaves Lansdown is not subject to the EU PRIIPs regime. As a result, UK retail investors continue to have access to UCITS ETFs without the restrictions that apply to many EU-based investors.
Most exchanges are available indirectly through a competitive the Retail Service Provider (RSP) network.
Features
Desktop PlatformMobile AppShare TransferRobo AdvisoryCash InterestAutomated InvestingMulticurrencyMargin LoansCRESTSecurity Lending – CompensatedFamily & Friends Sub-accountsElective Professional Investor Status
Desktop & Mobile App
Regular Investing: freeautomate monthly purchases into UK shares, ETFs and investment trusts.
Customer Support: Hargreaves Lansdown has built a strong reputation for customer service, supported by a large UK-based support team. Telephone support, account transfer assistance and retirement planning services are frequently cited as strengths of the platform.
Managed Portfolios: Investors who prefer not to build their own portfolios can choose from Hargreaves Lansdown's range of ready-made and managed investment solutions.
Hargreaves Lansdown does not offer margin loan, derivatives, futures and options.
Hargreaves Lansdown does not offer Security Lending.
Hargreaves Lansdown does not engage in Payment for Order Flow and primarily executes ETF trades through the Retail Service Provider (RSP) network. The broker has reported that this execution model delivers price improvement for the vast majority of retail ETF trades while providing investors with price certainty before execution. Nevertheless, as with the wider RSP model, some market participants have criticised the lack of transparency and the difficulty of independently verifying execution quality against direct exchange trading.
Hargreaves Lansdown pays interest on uninvested cash balances, although the rates are not particularly competitive. Stocks & Shares ISA cash balances currently earn between 1.31% and 2.17% AER depending on the amount held, while SIPP accounts receive somewhat higher rates of up to 2.63% AER. Interest is calculated daily and credited monthly.
Hargreaves Lansdown does not offer access to US-domiciled ETFs.
Hargreaves Lansdown does not offer margin accounts.
Hargreaves Lansdown does not offer derivatives.
User Satisfaction ⓘ
Hargreaves Lansdown enjoys broadly positive sentiment among UK retail investors, with strong praise for customer service, platform reliability, and account variety. However, a persistent and growing undercurrent of criticism surrounds its fee structure, particularly for active traders and larger portfolios, as well as concerns about an outdated mobile app and recent controversial fee change announcements.
Positive
80+ mentions · over past 12 months
What Users Like
Consistently praised customer service, including responsive telephone support
Wide range of account types (ISA, JISA, SIPP, dealing account) making it a true one-stop-shop
Strong platform reliability and trustworthiness, especially valued by long-term investors
Fee-free Junior ISA widely highlighted as a standout offering
Depth of research tools and investment options praised by experienced investors
Common Complaints
High fees relative to competitors (e.g., Trading 212, iWeb, Vanguard), especially painful for active traders and US stock investors due to FX charges
Mobile app criticised as outdated, lacking dynamic charts and modern UX features
Controversial 2025 fee changes created significant backlash, including a 'valued clients only' postponement that alienated smaller investors
Web platform described as functional but not feature-rich compared to rivals like Interactive Brokers
⚠️ This sentiment analysis is based on our proprietary algorithm relying on sentiment from public user reviews and discussions. This section does not represent the view of Banker on Wheels.
Country Considerations
Available Tax Wrappers
ISASIPPLISAJunior ISAJunior SIPP
Tax Reporting
Hargreaves Lansdown does not provide country-specific tax reports for overseas tax jurisdictions, making it less suitable for investors who require tailored reporting outside the UK.
Click on a flag below to read more:
United Kingdom Investors
HMRC Tax Report
Hargreaves Lansdown provides comprehensive tax documentation for UK investors, including consolidated account statements, dividend vouchers, interest certificates and capital gains information. These reports can assist with completing a UK Self Assessment tax return where required. Tax reporting is particularly straightforward for ISA, Junior ISA and SIPP holders, as investments held within these wrappers benefit from favourable UK tax treatment.
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